KEY PROJECTS
Project | 08
CapBridge & 1exchange Branding & Marketing Efforts
Spearheading CapBridge & 1exchange websites revamp that are integrated with Google Analytics and SalesForce within 10 weeks. Driving B2B2C brand awareness, engagement and lead generation campaigns via various channels and strategic content.
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300% increment on website traffic YOY
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10X increase in social engagement
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8X increase in lead generation
Press Releases include:
Project | 07
ONE Championship Events, Website & Social Media Traffic & Engagement
Spearheading events in Singapore, Indonesia, Philippines & Macao to drive traffic, engagement, social media impressions, views, clicks, engagement & leads.
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21% increment on social media impression
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17X increase in videos view
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6X increase in clicks
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32% increase in attendance
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46% increase in ticket sales
Press Releases include:
Project | 06
Zouk Singapore Website
Leading website revamp to improve the usability, design, content & conversion to ticket sales for major events/ nights
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50% increase in web traffic
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25% increase in ticket sales via website
Project | 05
Zouk Singapore, ZoukOut & Red Tail Bar Singapore Social Engagement
Brand awareness of the association of Zouk Singapore, ZoukOut and Red Tail Bar by tactical engagement with customers and key opinion leaders (KOLs) activation over a period of 6 months on social media platforms
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30% increase in Facebook fans
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50% increase in Instagram followers
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7X increase in engagement & reach
Project | 04
Newstead Membership
Uniformed membership and reward programme was created to associate several retail brands (Apple Premium Reseller nübox, Digital Style, @notebook .com) under the same group.
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53% increase in newsletter sign-up
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73% increase in membership sign-uip
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43% increase in Facebook fans for Newstead & nübox page
Project | 03
Newstead Holiday Gift Guide
Integrated marketing effort from direct mailers to reaching out to online consumers via media portals and social media platforms.
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3.7X return on ad spend
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5.1.X increase in website traffic
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251% increase in consumer reach
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384% increase in engagement
Project | 02
Harvey Norman WOW Show
Engaging consumers with interactive show and building brand awareness on social media platforms.
Won the inaugural award for Best Web Digital Advertising at The Straits Times Digital Life Awards 2014.
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2.1X return on ad spend
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4.6X increase in website traffic
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244% increase in consumer reach
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139% increase in engagement
Project | 01
Sentosa Best Bridal Shot
Increase awareness of the various ideal locations in Sentosa for bridal shoots. Engaging fans to vote for their favourite photos/ photographers via a voting app.
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73% increase in fans
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184% increase in fans reach
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287% increase in engagement